Hamburg cruise initiative

JUNE 06, 2014

The cruise business in Hamburg has developed remarkably in recent years. In all, the Hanseatic city is expecting 187 ship visits and 600,000 passengers in 2014. This year’s port anniversary saw 12 cruise ships visit Hamburg and next week "Mein Schiff 3" will be christened in the city. Further festive occasions in 2014 include the 10th anniversary of the maiden visit of the "Queen Mary 2" in July and the Hamburg Cruise Days in August.

Senator Frank Horch: “The entire Hamburg economy has benefited from the impressive development in cruising: the shipyards, supplier companies, excursions and transports companies as well as catering and security companies. More than 1,400 personnel contribute an estimated 270 million euros to added value created by the sector in Hamburg. The Hamburg Senate is keen to maintain this positive development and facilitate further growth.”

In order to plan and implement strategic further development of the location and the requisite associated actions, the Senate has decided to establish a cruise initiative. Organisation of the measures and coordination of those involved is to be optimised within the scope of a public-private partnership funded by Hamburg Cruise Center e. V. and local protagonists. This will include the networking of sector-related enterprises at the location. In addition, the initiative will also seek to support the development of domiciled companies and attract new ones to the area. The subject of sustainable cruising will also be actively fostered, while marketing of the cruising location, training and qualification as well as the promotion of tourist-based value added similarly count amongst the initiative’s task areas. Above and beyond this, the city authorities are investing in the necessary terminal infrastructure and have also commissioned the Hamburg Port Authority to realise a third cruise terminal in cooperation with the Airport Hamburg GmbH. At the same time, the entire processing business is to be reorganised.

Dr. Stefan Behn, chairman of Hamburg Cruise Center: "Together with its nearly 110 members, over the last 15 years Hamburg Cruise Center has developed Hamburg into the maritime competence centre of the cruise industry in the North; we now need to pool our strengths and continue to build on this."

To support implementation of the cruise shipping initiative, the establishment of a “Cruise Office” was put out for tender across Europe. From the numerous suitable applicants, the tender of a consortium with experience in the trade comprising Hamburg Cruise Center e. V. and UNICONSULT Universal Transport Consulting GmbH was ultimately accepted.

Gerd Drossel, cruise officer: "By establishing the cruise office, we are heralding the start of a new phase in Hamburg. In light of the growth rates, it is also our aim to increase value added for the cruising location as a whole and continue to promote cruising in unison."