Contribution to success of Atlantic Alliance

MARCH 07, 2014

In recognition of Michael Ungerer (President AIDA Cruises) for his contribution and commitment to the Atlantic Alliance in the past five years, the Atlantic Alliance is honored to award him with a special personal thank on behalf of all 18 member ports.

Berlin, ITB. For five years now the 18 member ports of the Atlantic Alliance, representing eight countries, have successfully raised the profile of Europe's Atlantic coast, a region that extends from northern Germany to southern Portugal and includes Great Britain and Ireland. The Atlantic Alliance signifies rich history, natural beauty, abundant culture, exquisite food and wine, sophisticated events and great shopping. The Atlantic Alliance represents a region that is “diversified in culture and united by the sea”.

“Michael Ungerer has been one of the main drivers and supporters of the Atlantic Alliance project since its inception and has continued to contribute to our success ever since," Nadine Palatz (Manager Atlantic Alliance) states.

On the occasion of the ITB, one of the worlds leading tourism fairs, the Atlantic Alliance was delighted to hand over the “contribution award” to Michael Ungerer to mark their recognition of five years of outstanding support to the ongoing success of the Atlantic Alliance.

As early as 2011 AIDA Cruises deployed three ships in the region of the Atlantic Alliance - “AIDAblu”, “AIDAcara” and “AIDAsol”. Subsequent years have seen a continued expansion of itineraries including Atlantic Alliance member ports. The success of this deployment was highlighted when another milestone was reached in 2013 with the announcement of “AIDAprima” sailing year-round in this region as from mid-2015.

Michael Ungerer himself says that "the Atlantic Alliance is a perfect example of how an innovative idea can be packaged and marketed as a new product. What could be more exciting than visiting these fantastic Western European capitals with a cruise ship?"

Over the past five years the Atlantic Alliance destinations have attracted more and more calls on regular itineraries, reaching 2,5 Mio passengers in 2013.